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Image Credit: Google photos

The story behind diamonds is that they were just rocks until 1938 when a marketing campaign linked them with love. The story behind lobsters is that they weren’t considered cuisine until the nineteenth century. The story behind the art is that no one calls it a masterpiece until someone buys it.

Going by the above, each one of us out here has a story! We just need to be oriented towards it unfolding. Stumbling upon this unique mission called Saansmart, and having gone through their page at length, I was intrigued to unravel theirs. And so, here’s the spiel behind this mega initiative.

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Image: Google photos

In the humdrum of the mundane, as we pause to reflect at times, we realize that the moments we truly cherish are the moments we have felt alive in. “Life” is compellingly thus, its very own representation. Amongst the various definitions of this word that a dictionary provides, the one most fascinating is where life is defined as the condition that distinguishes organic from the inorganic by allowing the former to exist, function, and be valid. The last one there is precisely the point that needs to be drawn upon. Life, as we know it, is validated and worthy only as long as it is healthy. It wouldn’t be inappropriate then to say that health and wellness are the inks that write the stories of all ‘lives’ universally.

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Image: Google photos

There’s been a lot said about mental health and physical well-being, in the last few months. Google itself provides countless such succinct and discursive discourses. So much so that overindulgence in this issue has taken away from its gravity.  Most of these self-help portals are prosaic and almost bordering on being redundant too. Here’s why: the gist of all holistic wellness theories lies in the premise that one must be aware of ‘the self’, what ancient Indian scriptures refer to as “atman”. Any talk that deviates away from this is ultimately misleading. This ideology of looking within cultivates an active mindset of peace by continually guiding us to elevate higher than any degree of entropy that unfolds around us. While this sounds like spiritual wisdom, it is interestingly the only basis of achieving eudemonia. Also, as much as it sounds clichéd and overly simplistic, “following your bliss” is, after all, an unassailable decree in the modern world.

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Image: Google photos

Our progenitors did believe in physical health following mental well-being. They thrived on wholesomely relying on Mother Nature for every aspect of living. And over centuries, developed an elaborate cognizance about holistic wellness. Looking back in time, we cannot refute the fact that our progressive disassociation with the environment has led to our abysmal fall into disease and sickness, and everything else unfortunate. We have made some terrible choices in the past and its time now that we corrected our course.

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Image: Google photos

Propelled by this very idea of a return to our roots, the Saansmart has been conceptualized as a niche space to promote ancient insight through various collabs. Be it organic products that boost physical health or books that delve into spirituality or other merchandise that stimulate the simple yet meaningful one-with-nature lifestyle, the innovative portal promises a unique hypermarket experience to achieve or restore an all-inclusive healthiness. Better still, unlike its contemporaries which are primarily commercially driven and solely profit-oriented, the Saansmart endeavours to be altruistic alongside its seemingly avaricious initiatives.

Undoubtedly then the inception is indeed a breath of fresh air… “Saans”… After all, it stands for everything that breathes the vital “prana-Vayu”, (the gasp of wholesomeness) into our living systems. Standing true to its name, it brings forth its core values and essence in supporting causes that ultimately contribute to upgrading the way of life.

Feel free to explore their noble vision of “health heralds happiness” @saansmart.com

Blog by Sans Mart Content Development Team
Writer: Soumita Khanna
Chief Editor & Content moderator: Dr Pallavi Kwatra( Drpallavikwatra.com)

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